Let’s face it – the fitness business is as competitive as any other business. Like it or not, to get ahead in this game, you’ve got to self-promote whenever you can. Whether you run your own studio or work for a large corporate organization, if you don’t get enough warm bodies in the room, you will ultimately lose your time slot.
willPower & grace® and other willPower formats have had great success around the world, because we offer smart, solid content – and our workout has proven results. However – you’ve got to get those people into your class first…
Level One + access to wIN offers you free downloads (posters and signs) that you can print and post in your clubs. You’ll find marketing pieces for each of our formats, and this media library will continue to grow. The printed signage is perfect for private studios, or clubs that don’t have a design department.
If your facility makes its own marketing material, then you can access our high resolution logos to add to the corporate posters. Please follow the guidelines we’ve posted. (for example: you may not use our logo on clothing unless approved).
You’ll find a media kit for your club’s marketing department. Here you can access photos for media use, or in-house design work.
We also provide press releases – and a “Press Release How To” – so you can collect local media coverage for the new workout experience that you are offering to your community. Also, take advantage of our Social Media posts to get you started in promoting yourself. (Your club will love you for that too!)
Additionally, as a licensed instructor, you can purchase customizable willPower branded business cards to help promote yourself and your business!
So, yes, in some cases, marketing is your club’s responsibility – but, honey – step up to the plate! You’ve got something good on your hands. Make the effort… fill your classes… (then ask for a raise).
Get out there and rock it.